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Case Study 2

Supplement Multi-Channel

Meta · Google · Snapchat · DTC

Multi-channel campaign dashboard across Meta, Google and Snapchat
Client
Supplement brand
Services
Meta Ads, Google Ads, Snapchat Ads
Period
12 months
Region
Norway · Nordics

The challenge

Supplements live and die on trust. People need to believe the product works before they'll believe it's worth repeating — which meant this brand needed more than one-off sales. It needed a system that brought people back.

The goal: build demand across multiple platforms, keep acquisition costs sane, and turn first-time buyers into repeat customers.

The approach

We ran a coordinated push across Meta, Google Ads, and Snapchat — each platform playing a different role in the funnel:

  • Meta — direct-response campaigns focused on conversions, with creative built around real product benefits and social proof to drive purchases and add-to-carts.
  • Google Ads — captured high-intent search traffic: people already looking for a solution, ready to buy.
  • Snapchat — reached a younger, scroll-heavy audience early in their journey, building awareness that fed the retargeting funnel.
  • We didn't treat these as separate campaigns. Budget and messaging were adjusted weekly based on which platform was actually driving cart adds and purchases, not just clicks.
NOK 203KTotal sales
43.52%Returning customer rate
3.38×Peak ROAS
kr 83Lowest cost per purchase

The result

  • NOK 203,303.65 in total sales, with NOK 174,059.40 in gross sales.
  • 43.52% returning customer rate — up 4%, proof the product and the experience earned repeat buyers.
  • 251 orders fulfilled, with cost per purchase as low as kr82.62 and ROAS reaching 3.38×.
  • Strong funnel movement — 156 website cart adds from a single campaign, showing real purchase intent, not just impressions.

The takeaway

One platform gets you a sale. Three platforms working together get you a customer who keeps coming back.

For this supplement brand, the win wasn't just revenue — it was building a repeat-purchase engine across every stage of the customer journey.

Want a multi-channel strategy built for your brand? Let's talk.

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