Perfume DTC

The brand had a great product. What it didn't have was a system to turn scrolls into sales.

Perfume is a hard sell online — people want to smell before they buy. The job was to make them feel the scent through the screen, then get them to click "buy."

We didn't just run ads. We built a Meta funnel designed around how people actually shop for fragrance:

• Top of funnel — story-driven creatives that sold the feeling, not the bottle: confidence, luxury, identity.
• Mid funnel — retargeting warm audiences with social proof, testimonials, and close-up shots that made the product tangible.
• Bottom of funnel — purchase-intent campaigns with urgency-driven offers, optimised for ROAS, not just clicks.
• Every campaign tested, tracked, and refined weekly — no guesswork, just data telling us what to scale and what to kill.

• $442,396.16 in total sales — a 73% increase year-over-year.
• Multiple active campaigns consistently pulling ROAS between 2.47× and 4.41×.
• Over 200,000 impressions and 50,000+ reach across core campaigns.
• Cost per purchase kept lean — as low as kr193.85 — while sales kept climbing.

Good ads don't just get seen. They get remembered, trusted, and clicked.

For this perfume brand, the right Meta strategy didn't just move product — it built a following people wanted to buy into, again and again.

Want results like this for your brand? Let's talk.